Pricing and Amazon.com

When I tweeted a review of Andreas Glaeser’s book yesterday that I had read on orgtheory.net a friend retweeted the post and added that “it’s only $8.55 on kindle”. Since I new the book was priced at £18.17 on amazon.co.uk I looked up the amazon.com site with my iPhone and noticed that it showed me a price of $29.10.

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When arriving home I checked the book on my laptop and found a difference in price when I looked into the amazon.com site from when I was not logged in.

When logged into Amazon.com the price was $29.10.

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When I log out of my account and search for the book again, the price goes down to $8.55.

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This observation points wither to personalized pricing or to big differences in geographical pricing of books and probably other items. In any case it reminds me of the advice that Eli Pariser gives in his book an on his website The Filter Bubble, clean your cookies.

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9 comments
  1. Hey just happened upon your website from Yahoo after I entered in, “Pricing and Amazon.com | Marketing, Interaction & Technology” or something
    similar (can’t quite remember exactly). Anyways, I’m relieved I found it because your subject material is exactly what I’m looking for (writing a university paper) and I hope you don’t mind if I collect some material from here and I will of course credit you as the source.
    Many thanks.

    • Hi, thanks for getting in touch. Glad you like the bits and pieces on the site. Sure, use what you find useful. If you reference it you should be okay re plagiarism. It might be useful to look up some academic sources on this topic though. Maye check the Journal of Marketing Management or Interactive Marketing.

  2. Go Here said:

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    • Hi, thanks for getting in touch. As you see from the site I post occasionally, rather than systematically. I am not sure it is of much use to anyone. It helps me to organise my thinking about some of the bits I am working on or teaching at Uni. Are you on Twitter? That’s where I normally find interesting stuff. Thanks again. Dirk

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